How Snapchat Dominated New York Fashion Week

The app is proving to be the new favorite amongst the fashion flock.

 

 

If your Instagram feed was filled with fewer blurry runway photos from the front row this season, you can probably thank Snapchat for that. While the fashion flock has been testing the waters on the cultish app for the past few months now, New York Fashion Week fully cemented the industry's snapping obsession. With photos and videos that only last for 24 hours, the app is the perfect outlet to share backstage videos, quick snaps from the runway shows (even if blurry), crazy cab rides with friends and personal moments like letting loose at after parties. 

Michael Kors was one of the first major fashion houses to jump on the Snapchat bandwagon this week with a feature on the app's "Our Stories" section. For 24 hours,  the designer took followers behind-the-scenes on the day of his Fall 2015 runway show sharing exclusive snaps of the top models,the backstage team that makes the show happen, celebrities front row and  even Kors himself—with the snaps garnering major attention and over 11 million views.